NEW STAR WARS TRAILER – ONLINE REACTION

By on November 2nd, 2015

Star Wars VII: The Force Awakens

Akin to a ‘disturbance in the Force’ is how Obi Wan Kenobi might have described the online reaction to the release of the latest trailer for Star Wars: The Force Awakens on October 20th, reminiscent of the spectacular exploding Death Star sequence which closed the original Star Wars movie, A New Hope (1977), with over 20 million YouTube hits in as many hours confirming that the franchise is apparently more popular now than ever.

In a cinema not so far away on December 18th the iconic sci-fi saga comes full circle with perhaps the most eagerly anticipated follow up in a generation since the inevitably underwhelming The Phantom Menace (1999) and its two sequels, which disappointed as much as the original trilogy delighted.

Given the pedigree and recent CV of the man responsible/accountable for reawakening the Force, director J.J. Abrams (Lost, Cloverfield), Star Wars fans (myself included) may confidently anticipate this latest entry in the iconic sci-fi series with more excited expectation than nervous apprehension.

Abrams successfully masterminded the tricky re-engineering of the Star Trek brand for the mainstream market with Star Trek (2009) and Star Trek: Into Darkness (2013), making the concept, characters and cult iconography of the original TV show and films accessible and relevant for a new generation.

If you haven’t seen the new trailer for The Force Awakens it’s well worth a look. Like Star Trek before it J.J. Abrams seems to have created a new standard for a beloved franchise which may well have given an ageing icon a welcome and perhaps much needed refresh.

If, like me, you’ve seen the original films and their pitiful prequels but are by no means a purist and would welcome a decent upgrade, this trailer may provide new hope. If you’ve never seen the original films, aren’t a sci-fi fan and have little to no interest in Star Wars but are willing to give it a go anyway, you might just be glad you did come December.

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